Multiplex is an annual cinematography event organized by the finalists of the Multimedia bachelor's degree at the University Lusófona of Porto. Design students are enlisted each year to help develop the event's identity. In 2022, my colleague and I undertook the task of proposing an updated logo, a captivating poster, an engaging social media identity, and an impactful presentation slider. Our challenge was to incorporate a specific image and color while maintaining a cohesive and visually appealing design.

To create a visually compelling composition, we focused on establishing a clear hierarchy that guides the viewer's attention to the most important information on the posters. We carefully considered the placement and prominence of elements, ensuring that key details stood out. While our final proposal wasn't selected, it received recognition as one of the top submissions due to its ability to resonate with the client. Despite taking a conservative approach, the design maintained a sense of balance.

Our collaborative effort aimed to capture the essence of the Multiplex event by showcasing the talents of emerging filmmakers and celebrating the art of cinematography. Through meticulous composition and a visually harmonious design, we sought to create an identity that effectively represented the event's spirit. Although our proposal didn't make the final cut, we take pride in our achievement and the recognition it received. This experience provided valuable insights into the world of cinematography and the intricate process of developing an identity for a significant event like Multiplex.