New Concept is a unique studio that blends hairdressing with artisan jewelry, occupying a special niche in the market. The owners approached me to develop and implement a brand identity that would convey their desired position and values to clients. This branding project presented a challenge due to my lack of prior knowledge in both fields, necessitating extensive research. Such research proved invaluable as it highlighted the need for a logo symbol that could be incorporated into jewelry.

Throughout the project, the client and I worked within various deadlines, fostering an environment of idea exchange and exploration. The final solution was a refined and depurated design aimed at setting New Concept apart from neighboring establishments. The objective was to establish it as a well-conceived and contemporary studio, attuned to the needs of its clients. My involvement encompassed the development of brand identity, packaging concepts, social media templates, mupis, flyers, a roll-up, website design, and assistance in store space layout.

Taking into careful consideration the fusion of hairdressing and artisan jewelry, my goal was to create a brand identity that captured the essence of New Concept. Each aspect, including packaging concepts, social media templates and other design elements underwent meticulous research to ensure a unified and impactful visual presence. My contribution to the store space design fostered a warm and inviting atmosphere, reflecting the studio's modern and customer-centric approach. Overall, the successful implementation of branding materials positioned New Concept as a distinct and well-established brand within the market.